• Carrie Stockdale

why now is the right time for a brand refresh

A lovely brand + web refresh for your Monday morning. ❤︎​​​​​​​​

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I've been dying to share our new branding with you; it's a little something I've been working on behind the scenes.​​​​​​​​

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She's pretty, right?​​​​​​​​

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So why did we refresh our brand?​​​​​​​​

In a word—because of YOU.​​​​​​​​

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I launched Hello Story two years ago—the day before Covid lockdown. In an unprecedented season, I wasn't exactly sure who I'd reach. I identified my audience as entrepreneurs ... but I couldn't have imagined I'd get calls from dream clients like you.​​​​​​​​

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/// Gosh, I love you. ///​​​​​​​​

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Turns out, you're a pretty sophisticated lot of entrepreneurs, personal brands and creatives. You're innovative, thoughtful, kind and wildly accomplished. You're world-changers. And you make life beautiful. And well, I want to reach more of YOU (***enter new branding).​​​​​​​​

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While our primary typestyle for Hello Story remains the same, we've redesigned our logo, elevated our branding, enriched our offerings, and we've revamped our website for greater reach.​​​​​​​​

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And the biggest change? I hired Ivy. My dreeeeeam social media manager. 🤍 In less than a month, our social media clients' accounts have grown more than 75% in engagement and reach. Ivy has big strategies in place for our retainer clients, and I am here for all of it.​​​​​​​​

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Together, we have exciting things in store for ALL of you. Our aim is to create value-driven content for you to easily apply and adapt to your own small business. Because at the end of the day, we're here FOR you. And BECAUSE of you. And we couldn't be more grateful.​​​​​​​​

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XX—Carrie