Do YOU know the IN and OUT doors of your small business?
IN DOOR = BRANDING
Branding is what pulls people IN. It's how you make them feel. How they connect with you. Why they trust you. It creates loyalty.
OUT DOOR = MARKETING
Marketing is what gets the word OUT. It's how you communicate your branding and what you offer prospects and clients. It's a strategy that delivers your products or services right into the lovely hands of those you ushered in.
Which is right for your small business?
Both, of course!
Always both. Your small business requires a brand strategy and rich identity system to tell your brand story across all touch points. Your branding should reflect your values, your voice and your vision. It's what draws people to you. It's that generous smile of yours that lights up a room.
And so, it should be as authentic as you are.
Just as your marketing should be.
We believe what you do is important, needed and valued. And so, we strategically market your services or products in your voice, to your people.
When you hire Hello Story, you get a start-to-finish, holistic approach to your branding and marketing. It's one cohesive message. You're hiring a storyteller, who understands who you are as a brand and is keenly aware of who your dream clients are—and how to reach them. Fueled by strategy, our resulting approach is measurable, profitable . . . and dare we add magical?
Considering new branding and strategic marketing services? Please get in touch. We'd love to chat with you.